Noida: A groundbreaking moment unfolded at the 17th Global Film Festival Noida 2024 with the launch of MSTV, the first-ever OTT platform established by an educational institution. Aimed at empowering talent and providing a platform for aspiring artists in the film and entertainment industry, the channel was inaugurated amidst a gathering of prominent industry leaders and dignitaries.
“There is a need for an OTT platform that gives opportunities to talented individuals still seeking exposure in this vast industry. With MSTV, Marwah Studios has taken a bold step to create a unique platform for all age groups and interests. Today marks a significant milestone as we launch MSTV in the presence of eminent personalities during the largest and most vibrant film festival in the world,” said Sandeep Marwah, President of the 17th Global Film Festival Noida 2024.
The launch was symbolized with the unveiling of a special poster for MSTV . co . in, now fully operational. “MSTV is an innovative initiative that reaffirms Marwah Studios’ legacy as a pioneer in the creative and educational space. With diverse content, this platform is set to cater to every demographic,” stated Sushil Bharti, Director of MSTV.
The event was attended by luminaries from the fields of cinema and diplomacy. Firdausal Hassan, Producer and President of the Film Federation of India Elect, appreciated the initiative as a progressive step for the industry. Aniruddha Roy Chowdhury, renowned director, shared his optimism about the platform’s potential to revolutionize talent recognition.
Ranjit Kumar, the designer of MSTV OTT, highlighted the technical expertise that went into the platform’s development. Abhay Sinha, Film Producer and President of the Indian Motion Picture Producers Association (IMPPA), and Sakshi Mehra, President of the Motion Pictures Association (MPA), lauded Marwah Studios for its innovative spirit.
The event also saw participation from celebrated artists, including actress Shobit Rana, actor and singer Aroon Bakshi, and popular actors Anang Desai, Rajeev Mehta, and Surendrapal Singh, who all spoke about the transformative impact of OTT platforms on the entertainment landscape.
Representing Palestine, Dr. Abed Elrazeg Abu Jazer, Charge d’Affaires at the Embassy of Palestine, expressed his admiration for MSTV as a tool to bring diverse voices and cultures to the forefront, aligning with the festival’s ethos of unity through cinema.
MSTV is poised to become a vital platform in the OTT space, combining innovation, education, and creativity to foster new talent and bring fresh, engaging content to global audiences said Ashok Tyagi Secretary General of International Chamber of Media and Entertainment Industry while thanking the dignitaries.
